Myth vs. Reality in Your Market

My product: [product] built for [target audience] in [industry]

Identify 5-7 myths — beliefs that most people in this industry treat as fact but that don't hold up under scrutiny.

For each myth:
- **The myth**: The conventional wisdom, assumption, or rule everyone operates by
- **The reality**: What data, user behavior, or real-world evidence actually shows
- **The opportunity**: What becomes possible for a startup that sees through this myth?

End with a short paragraph on why incumbents can't easily correct course once a startup has built around the truth — and what that means for timing.