Find What's Driving Demand

My product: [product] built for [target audience] to solve [problem]

Analyze what's actually moving demand in this market:

**Forces increasing demand** (technology shifts, regulation, behavioral change, cost changes, etc.)
- How each force is affecting demand right now
- Whether it's a lasting structural shift or a temporary spike

**Forces suppressing demand** (price barriers, switching costs, habits, lack of awareness, regulation, etc.)
- What's slowing adoption or keeping users away
- What would need to change to remove each barrier

Finish with a verdict: is this market expanding or contracting over the next 3 years, and what's the strongest evidence for that call?