Map Your Competitive Landscape

My product: [product] built for [target audience] to solve [problem]

Map my competitive landscape across two categories:

**Direct competitors**: Products or services solving the same problem the same way (list 3-5)
- What each one does well and where they fall short
- Their price range and who they're really built for
- The fundamental difference between them and me

**Indirect competitors**: Everything a user might do instead — spreadsheets, manual processes, a different category of tool entirely
- Why users choose these alternatives over a dedicated solution
- What would need to be true for them to switch to my product?

Close with one sentence: the specific position in this market where I have a real shot at winning.